in
Seo
by Admin
Nov
10
For many websites, a #1 ranking is the best thing that’s ever happened to them. Let me tell you a little story. A company built a website. It was just another website in the crowded online world. It was one of the millions of results crammed within these numbers. Sadly, that poor, lonely website wasn’t anything more than a result. It was too far down the page list for anyone to find it. Don’t get me wrong. The website had a great design with appealing website copy and even minor SEO preparations. If anyone had...
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in
Seo
by Admin
Nov
10
Even though content marketing isn’t exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and just exactly what content marketing is. I want to take each of these content marketing myths on and bust them. Everything from the fact that content marketing is only about blogging to whether or not it’s too expensive to examining whether or not video is too costly to produce a return on investment. With 50% of content marketers saying they’re going to increase their content marketing budget next year,...
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in
Seo
by Admin
Nov
9
An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed. There...
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in
Seo
by Admin
Nov
9
What Are Title Tags and Do They Matter? While often referred to as one, the title tag technically isn’t a meta tag, but it is an HTML tag that goes in the page’s <head>. The only real difference between a title tag and a real meta tag is that title tags are required page elements according to the W3C. Meta tags are optional. Title tags, as you could probably guess, define the title of the page. They are one of the most important on page factors for SEO. Search engines...
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in
Seo
by Admin
Nov
9
What Is Robots.txt? A robots.txt file is a text file stored in a website’s root directory that gives web crawlers directions regarding which pages, folders and/or file types they should or shouldn’t access to crawl and index. These instructions can include all bots, or provide guidance to specific user-agents. Robots.txt files use the Robots Exclusion Protocol developed in 1994 as a protocol for websites communicating with crawlers and other internet bots. When website owners wants to tell bots how to crawl their sites, they load the robots.txt file in their...
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in
Seo
by Admin
Nov
9
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the...
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